It’s no longer news that social media outlets have earned their place in the marketing mix. For organizations with fewer resources to devote to self-promotion, platforms such as Instagram™ offer an unbeatable price tag and an increased potential reach (600 million active, monthly users). Perhaps even more compelling is the fact that these platforms are all about community building – a natural for independent pharmacies. So what exactly does Instagram offer for pharmacy marketing?
News: Outpatient Pharmacy
As policymakers grapple with reform to improve care quality and lower costs, the demand for medication management services is at an all-time high. While this dynamic presents plenty of opportunities and challenges for pharmacists and pharmacies, there are still many unknowns about alignment of care and payment incentives.
Pharmacies and Home Medical Equipment (HME) providers can gather patient data to improve patient medication adherence, set up synchronization programs and increase revenue.
After brief employment at a small, independent pharmacy, Brent Dehring, R.Ph., realized he needed a job that fulfilled both his altruistic nature and enthusiasm for medicine. Dehring found this rewarding combination in Missoula, MT at Partnership Health Center (PHC). For the past five years, he has served as the co-director of pharmacy at PHC, where his passion “reaches more people and provides a larger benefit.”
I remember my dad taking me to watch the Atlanta Braves play the St. Louis Cardinals. I’ll never forget the Cardinals making their arrival, because their shortstop – Ozzie Smith – took the field with a trot, a cartwheel and a backflip. If a back flipping shortstop doesn’t make your heart race, you may not be a baseball fan. Theatrics aside, shortstops are exciting because they are often defensive captains whom others take cues from, the link between the infield and outfield and the second base ghost that keeps runners honest. Similarly, pharmacists are becoming the captains of the patient healthcare team: implementing patient care plans; connecting healthcare team members, patients and family members with meaningful assessments and therapy data; keeping conditions in check and intervening when necessary.
Enrich and Improve Lives: Campus Health Services Pharmacies at the University of North Carolina – Chapel Hill
Good communication is essential to success; without it, opportunities to foster positive relationships diminish and growth is nearly impossible. Amy Sauls, R.Ph., director of Campus Health Services at the University of North Carolina – Chapel Hill, has seen many changes in her 20 years in the pharmacy industry. One of the most monumental changes is the way she and her staff communicate with the student body.
Most independent community pharmacists will admit the need and desire to attract new customers and keep patrons coming back not only to benefit their bottom line, but to improve the welfare of the community’s overall health.
Medicare is a beneficial program for Americans who are over age 65 or have certain disabilities, but providers sometimes find compliance issues a challenge. An understanding of mandates and how to properly submit claims will ensure organizations are reimbursed for Medicare Part B-covered medications, equipment and supplies, such as nebulizer-inhalation medications, oral immunosuppressive drugs and diabetic testing supplies. Occasionally, providers may unknowingly submit noncompliant or even fraudulent claims for the products and services they offer.
Your patients are adherent to their medication protocol, now you have to ensure they don’t wash the pills down with grapefruit juice or use an over-the-counter (OTC) herbal supplement that could unintentionally dilute or alter the benefits of their prescribed drugs.
I recently read a book, If You Can Keep It: The Forgotten Promise of American Liberty, by Eric Metaxas. The book title is part of a quote from Benjamin Franklin in 1787, the year the Constitution was drafted.