News: Retail Pharmacy

Capitalizing on the Present; Innovating for the Future

Capitalizing on the Present; Innovating for the Future

I hear it all. As the CEO of the National Community Pharmacists Association (NCPA), I have the awesome opportunity to speak in-person to over 5,000 pharmacy owners most years − the very people the organization exists to represent. During those conversations, owners usually have two issues on their minds: here and now issues (keeping the lights on per se) and where the profession is going in the future (seeing around the corner).

Generations Apart with a Common Thread that Binds

Generations Apart with a Common Thread that Binds

QS/1 is celebrating its 40th anniversary in the pharmacy industry and wanted to take a glimpse into two pharmacists' perspectives. Despite age and gender gaps, the bond of pharmacy binds Lynn Connelly and Ashley Parker. A generation separates Connelly and Parker. Connelly is what some might classify as “old school,” a registered pharmacist who graduated from pharmacy school nearly three decades ago. Parker is considered “new school,” a Pharm.D. with the proverbial ink still drying on her degree, after being awarded four years ago.

The Strong Visuals and Hard-Hitting Headlines of Instagram Are All the Rage in Social Marketing

It’s no longer news that social media outlets have earned their place in the marketing mix. For organizations with fewer resources to devote to self-promotion, platforms such as Instagram™ offer an unbeatable price tag and an increased potential reach (600 million active, monthly users). Perhaps even more compelling is the fact that these platforms are all about community building – a natural for independent pharmacies. So what exactly does Instagram offer for pharmacy marketing?

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