Competing against the big guys is always part of running a small business and is a particularly relevant issue for independent pharmacies that operate in the face of considerable pressures.
Time and again, independent community pharmacists have proven themselves to be resilient and savvy businesspeople who can modify and reinvent their practices to adapt to economic challenges.
It’s no longer news that social media outlets have earned their place in the marketing mix. For organizations with fewer resources to devote to self-promotion, platforms such as Instagram™ offer an unbeatable price tag and an increased potential reach (600 million active, monthly users). Perhaps even more compelling is the fact that these platforms are all about community building – a natural for independent pharmacies. So what exactly does Instagram offer for pharmacy marketing?
Pharmacies and Home Medical Equipment (HME) providers can gather patient data to improve patient medication adherence, set up synchronization programs and increase revenue.
Most independent community pharmacists will admit the need and desire to attract new customers and keep patrons coming back not only to benefit their bottom line, but to improve the welfare of the community’s overall health.
When the Meaningful Use process started, practices started being more diligent in collecting Business Associate Agreements from all their contractors who had access to their software.
In the previous edition of Insight, I said, “One competitive opportunity that never changes in pharmacy services is the percentage of your current customers who would recommend you to others.” I also mentioned, “Accomplishing high percentage scores requires a full-court press inside your operation for every employee to excel.”
Earlier this year, QS/1 partners, the Kentucky Department for Public Health (KDPH) and the Kentucky Pharmacists Association (KPhA), participated in a showcase to display the region’s overall capabilities to respond to a natural disaster or emergency and demonstrate services the state could provide, including fire, police, pharmacy and other disaster-response resources.
With all of the changes that have taken place in pharmacy, it is increasingly important for QS/1 to continue looking for services that add value and strength to your business. In addition to services developed and supported by QS/1, we also partner with various third-party service providers that offer programs to assist with everything from […]