It’s no longer news that social media outlets have earned their place in the marketing mix. For organizations with fewer resources to devote to self-promotion, platforms such as Instagram™ offer an unbeatable price tag and an increased potential reach (600 million active, monthly users). Perhaps even more compelling is the fact that these platforms are all about community building – a natural for independent pharmacies. So what exactly does Instagram offer for pharmacy marketing?
The healthcare industry in its entirety is becoming more aware of what QS/1 has known for some time now; pharmacists are the heroes of healthcare. As heroes, pharmacists can intervene, nurture patient populations, help lower overall healthcare costs and decrease patient hospitalizations.