Insight - Fall 2020

Fall 2020 | 14 Pointy Integration Justin Buckland, Product Manager With direct and indirect remuneration (DIR) fees causing lower reimbursements, pharmacies are looking to expand their frontend more than ever. Setting up a clean, neat, and well-lit frontend with a diverse selection of over-the-counter items is a great way to overcome some losses. Offering items from pet medications to home medical equipment, which seem like untapped markets, can really go a long way in allowing customers to get everything they need in one trip. Since the onset of the pandemic, a lot of your customers are looking to purchase nutritional items and supplements. Overall, people want to improve their health, so offering what they seek is a win-win situation for you and them. Now, more than ever, is the time to take what your pharmacy offers a step further. Expand your online presence to tap into a different market space and appeal to a more mobile population. You might feel a little nervous about going online, since it appears to be something else you have to maintain, but the pros outweigh the cons. If you don’t have access to the proper tools, it can all seem so overwhelming, but with 58% of in-store sales influenced by a digital touchpoint, it’s a move that shouldn’t be ignored. QS/1 has partnered with Pointy from Google to help make the development of your digital presence easier and more manageable. Let’s Get Digital